By BRIAN ROKOS | firstname.lastname@example.org | The Press-Enterprise
Southern California Edison officials don’t want to pop your balloon.
Actually, they want you to do it.
With hundreds more electrical outages attributed to metallic balloons short-circuiting power lines in 2015 and 2016 than in previous years, Edison is mounting a campaign in large type on roadside billboards and movie theater screens, asking revelers to party carefully.
That means weighing down those metallic helium balloons you’re buying for Father’s Day on June 18, never releasing them outside and cutting them into pieces to dispose of them.
‘It’s about being responsible’